From 200 to 3,500 Clients in Just 3 Years!

Case Study 1

Tourism and travel services for European countries and destinations outside Saudi Arabia.

Challenges:

In 2020, the company faced significant challenges due to the COVID-19 pandemic, which severely impacted the tourism sector. All international tourism was halted, and by the summer of 2021, the number of clients was no more than 200-300.

Company Issues:

  • Lack of organization in data and systems
  • No review of past performance
  • Absence of clear marketing objectives

Our Goals:

  • Increase the number of clients
  • Reduce customer acquisition costs
  • Boost sales
  • Expand further outside Saudi Arabia

Steps to Achieve Our Goals:

  • Create accounts on all platforms
  • Utilize new platforms
  • Implement a sales tracking system and performance reports
  • Adjust pricing
  • Convert the website into landing pages
  • Revamp the marketing funnel
  • Diversify content formats
  • Target markets outside Saudi Arabia and secure contracts with other countries
  • Develop advertising plans
  • Participate in well-known exhibitions
  •  

Our Goals:

  • Increase the number of clients
  • Reduce customer acquisition costs
  • Boost sales
  • Expand further outside Saudi Arabia

Stages of Achieving the Goals:

We worked on these objectives over 4 years and achieved the following milestones:

Year 2021:

  • Target was 400-600 clients, and we surpassed it, reaching 800 clients
  • Shifted profitability from individual clients to entire trip packages
  • Reduced messaging costs by 100%

Year 2022:

  • Improved the company’s operations system
  • Maintained sales
  • Exceeded the target, achieving an unprecedented 2,300 clients, tripling the previous number
  • Trained the sales team
  • Optimized ads
  • Reduced customer acquisition costs by 30%
  • Partnered with B2B companies, contributing to 20% of the year’s target and future targets

Year 2023:

  • Expanded horizontally by targeting new countries to attract more clients
  • Expanded vertically by offering services in new countries
  • Quadrupled the sales team to speed up client management
  • Increased sales by 20%
  • Reached 3,500 clients
  • Maintained all previous results

Year 2024:

  • Planned another vertical expansion to increase the number of European countries we serve to 4, up from just one
  • Conducted thorough market research to identify the most in-demand and attractive countries for clients

  • Expecting to double the target compared to the previous year, while maintaining acquisition cost efficiency.