Two Years of Success with This Company!

Case Study 2

A Saudi tourism company that contracts with European countries and targets Saudi customers who want to travel to these countries.

Challenges:

  • The company had only contracted with one country.
  • They only managed to acquire five customers.
  • The cost of acquiring each customer was more than $600.

Our Goals:

  • Increase the number of customers.
  • Reduce the cost of customer acquisition.
  • Increase sales.
  • Contract with more European countries.

Steps to Achieve Our Goals:

  • Conducted a comprehensive study of the company, market, and competitors.
  • Performed a case study.
  • Conducted content research.
  • Developed a comprehensive marketing plan.
  • Improved the website and created landing pages.
  • Changed the advertising approach.

Stages of Achieving the Goals:

These goals were worked on over two years, and we achieved impressive results, as follows:

Year One:

  • The number of customers reached 500.
  • The customer acquisition cost decreased to no more than $120.
  • The cost per message was reduced by 60%-70%.
  • Sales reached 5 million SAR with an advertising cost of 400,000 SAR.
  • We provided engaging content and attractive offers, which helped attract new customers.
  • We targeted the audience from different marketing angles.
  • We worked on improving the sales team’s responses, which contributed to increased sales.

Year Two:

  • We targeted new markets and contracted with more countries.
  • Sales increased.
  • The number of customers exceeded 650.
  • We identified weaknesses in the ads and changed the strategy.
  • We expanded and established a presence on more platforms.