Case Study 4

Coaching

The client offers two products:

  • Low-ticket items
  • High-ticket items

Initial Situation:

  • No landing page.
  • Very few bookings.
  • Issues with customers completing bookings.
  • Average Order Value (AOV): 297 SAR.

Steps We Took:

  • Created landing pages.
  • Added upselling: After purchasing the product on the landing page, customers are offered a recorded course for 100 SAR, increasing profits.
  • Worked closely with the sales team to address all obstacles.
  • Introduced and sold other programs for the client.
  • Expanded to Twitter, Snapchat, and email marketing.
  • Added a WhatsApp button for customers to contact support in case of issues.
  • Implemented a separate payment link.
  • Focused on customer satisfaction services.

Results:

  • Sold 1,000 courses in one year.
  • AOV increased to 440 SAR.
  • CPA (Cost per Acquisition) ranged from 100 to 130 SAR.
  • Low-ticket sales reached approximately 440,000 SAR.
  • High-ticket sales attracted 60 customers, with each purchase valued at 30,000 SAR, generating a total profit of 1,800,000 SAR.