1 year and 5 months.
Case Study 5
A Saudi store specializing in perfumes, oud, oils, incense, and more.
Challenges:
- Inadequate product images.
- Weak content.
- Operating only on Snapchat.
- Monthly sales between 6,000 and 20,000 SAR.
How Did We Change the Situation?
- Updated product descriptions and added videos within the descriptions.
- Optimized content to be SEO-friendly.
- Shifted ads from social media to Google.
- Introduced the “abandoned cart” feature, which increased the number of orders.
Results:
- Total ad spend: 45,000 SAR, generating a return of 960,000 SAR.
- Total orders: 1,450.
- CPA (Cost per Acquisition): 37.5 SAR.
Search Consult:
- 620,000 impressions.
- 27,500 clicks.
- CTR: 4.4%.
- 22 products ranked first, and 46 products on the first page in Saudi Arabia.
Google Merchant:
- 5 million impressions.
- 48,000 clicks.
- CTR: 1.1%.
Before and After:
- AOV: Increased from 260 SAR to 660 SAR.
- Bounce Rate: Reduced from 64% to 16%.
- Time per User: Increased from 28 seconds to 2 minutes and 15 seconds.